The Australian Government Design System is a means of uniting government design and development teams.
The Australian Government has over 1000 inconsistent websites and a workforce distributed across more than 200 organisations. Providing a consistent brand and user experience for a service that disperse requires cooperation above what a centralized style guide or front-end framework can provide.
With such a diverse landscape to support, the Design System team began by comparing flagship products across the service and meeting with existing teams to understand typical design needs.
A set of core front-end functions and common design principles were produced, including a themeable and semantic colour-system, a grid-aligned typographic scale, and standardized spacing units. Resulting in a means for the community to create new standardized components that can be shared in a common format.
The Commonwealth Coat of Arms is the national emblem of the Australian Government. Unfortunately poor illustration quality, and high levels of detail, means the national emblem does not scale down to smaller sizes well and isn't suitable for the modern mobile web or social media.
In an effort to update and increase the versatility of the emblem, our team worked on a proposal for a responsive-logo solution, which included a redraw and clean up of the existing full-detail art-work.
Voodoo Creative is one of one of Canberra’s leading full service marketing and digital design agencies.
In my role as creative director I was responsible for maintaining Voodoo's brand and digital presence. Working closely with the team to balance business needs, technical requirements, messaging, and elegant visuals, we produced a marking site which greatly increased the quality of our customer engagement.